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Sharon Greenberg: Augmented Reality: Getting Beyond the Hype – BusinessWeek
Nov 20th, 2009
Sharon Greenberg
Augmented Reality: Getting Beyond the Hype - BusinessWeek - http://www.businessweek.com/technol...

 
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Pascal Van Hecke: Augmented Reality: Not That Real Yet – BusinessWeek
Nov 19th, 2009
Pascal Van Hecke
Augmented Reality: Not That Real Yet - BusinessWeek - http://www.businessweek.com/magazin...
Disillusionment after the hype: "As it exists today—mainly in the form of iPhone apps—the technology doesn't work all that well. And the cool stuff it can do today is often a step down from just using conventional mapping and search applications" When it comes to navigation, AR actually turns out to be inferior to 2D maps... - Pascal Van Hecke

 
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Augmented reality is the new hype.
Nov 19th, 2009

 
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