According to Wikipedia, augmented reality is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery. True, but that definition ...
 
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Augmented reality, or (AR) as it's called, is a field of computer research which deals with the combination of real world and computer generated data. Although Esquire is not the first to use AR, I do think it was innovative for a ...
 
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Augmented Reality provides brands with an engaging experience that merges both the digital and the real world. This 30 second video shows how a 3D animation on the product box enabled me to understand the assembled product.
 
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