But there’s danger in this otherwise promising scenario. The problem is that social network analysis—automatic, real-time, effective–will become too popular. Enterprises will rely more and more on high-powered social-network-analysis models to divine market trends, segment the customer base, and tune their campaigns. (…)
Next week, Wednesday and Thursday there’s the Enterprise 2.0 SUMMIT in Frankfurt upcoming – this is the biggest event for the Enterprise 2.0 community in Germany and Europe. IBM is a sponsor of the conference and I am looking forward to the discussions with consultants, corporate users and collaboration academics too. This discussion will help us in further expanding our understanding of the potentials of web technologies and the social web in corporations. (…)
