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KPIs und Social Marketing – Altimeter Report: Social Marketing Analytics

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und ich dachte diese Woche schon als ich das Wort “KPI” und “Social Reputation Analytics” in einem Satz hatte, dass ich von der halben Welt gesteinigt würde…

Im “Finally” Teil des verlinkten Posts wird dann ein Framework zur Analyse vorgestellt mit den 4 Säulen:

Dialog: involves starting a conversation and offering your audience something to talk about while allowing that conversation to take on a life of its own

Advocacy: activation of evangelism, word of mouth, and the spread of information through social technologies

Supporting: customers may self support each other, or companies may directly assist them using social technologies.

Innovation: The business objective of innovation is an extraordinary byproduct of engaging in social marketing activity

Posted via web from zoernert’s posterous

KPIs und Social Marketing – Altimeter Report: Social Marketing Analytics

without comments

und ich dachte diese Woche schon als ich das Wort “KPI” und “Social Reputation Analytics” in einem Satz hatte, dass ich von der halben Welt gesteinigt würde…

Im “Finally” Teil des verlinkten Posts wird dann ein Framework zur Analyse vorgestellt mit den 4 Säulen:

Dialog: involves starting a conversation and offering your audience something to talk about while allowing that conversation to take on a life of its own

Advocacy: activation of evangelism, word of mouth, and the spread of information through social technologies

Supporting: customers may self support each other, or companies may directly assist them using social technologies.

Innovation: The business objective of innovation is an extraordinary byproduct of engaging in social marketing activity

Posted via web from zoernert’s posterous

Clipping: Incorporating social media into face-to-face events / @wendytarr

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This can be done in a number of ways – either set up an area with PCs for people to create these profiles onsite, utilise a feedback form that encourages people to indicate what social networking sites they’re a part of and to gather their views on social media, or you could use a device like a Poken, that allows users to swap their social networking profiles with each other.  This device was used at the IBM Information on Demand (IOD) event in Berlin.  Every delegate was issues a Poken upon registration and special Poken information booths were set up to show delegates how to set up the device, and how to use them to connect with other delegates.  Each of the sessions also had a Poken profile so that delegates could connect with speakers, and also access the presentations.  The IOD event was over four days with an expected audience of 3,000.  It was therefore possible to use this device as there was plenty of time to educate delegates on how to use the Poken and space at the venue to set up information points.  Also, due to the numbers, special Pokens were bought that could be branded.  But they appear to be a fantastic and innovative tool for promoting and facilitating social networking.

Additional points:
- Update customers onsite by embedding Twitter into Onsite Displays
- Creation of Microcommunities arround sessions / howto build-

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zoernert hat gezwitschert: 2009-04-02

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  • I’m starting a trip to Berlin today. http://ff.im/-1QqKM #
  • Guten Morgen – Schon erstaunlich wie stark über Nacht Wasser abkühlen kann – kalt geduscht auf dem Weg zum Flughafen. #
  • RT : @jensbest ” #hashtag advanced für re:publica ein Raum live die anderen per twittersearch #rp09 raum1 #rp09r01#
  • Mal sehen, ob ich Symphony of Angels zum Wachwerden bekomme – würde mir jetzt richtig gefallen. #lh172 #
  • Meine Tweets wurden erhört: SoA beim Einsteigen. Danke Lufthansa! – jetzt noch C. vorne rechts und der Tag ist gerettet. #
  • I’m at Friedrichstadtpalast – http://bkite.com/064me #
  • Wie noch niemand per bkite auf der #rp09? – http://bkite.com/064mk #
  • Habe mir gerade die ersten #poken eingefangen. Brauche Impfung. #
  • http://twitpic.com/2odce – Muss jetzt aufpassen… #rp09 #
  • http://twitpic.com/2odqu – #smartcity #berlin #rp09 improved information of public transportation by location based status updates #
  • Habe noch nie soviele unterschiedliche WLAN Suchprogramme an einem Tag gesehen wie heute in Berlin. #
  • Listening to @edbrill talking about how Twitter,FB,Xing,Blogs join together and crosses the line between private and business profile #rp09 #
  • Was ist typisch IBM: Ich muss nach Berlin zur #rp09 um herauszufinden, dass Mr. Mobility an der gleichen Location ist wie ich :/ #
  • Habe gerade eine Good Time mit Anne Will #
  • Achso hier sind auch noch @frogpond @oliverg @literaturcafe und @annewill #
  • Good NIght – Today #RP09 Feedback: Good Conversations, Good Sessions, 10% WiFi, timewasting panel, highly engaged audience, Good “show” #

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zoernert hat gezwitschert: 2009-03-29

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Written by Thorsten Zoerner

März 29th, 2009 at 11:59 pm

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